Become the CEO you were Born to BE {Live Coaching Episode 2}

On today’s live coaching session I had the honor of speaking with Melissa Ronda, Nutritionist, inspirational youtuber and owner of the Honest Weigh. Melissa is in her 4th year of business and she helps busy women ditch diets, stop eating their feelings, and take their power back.

When Melissa entered our coaching session she was feeling stuck and overwhelmed, facing challenges in her business around pricing and growing.   

She was relieved when I let her that these new hurdles and resistance were a sign that she’s at the exciting start of Chapter 2 in her business journey, as stage I like to call newbie CEO phase.

As a self proclaimed “serial DIY-er” Melissa was intimidated by the shift ahead, but we review some evidence and Melissa’s history that shows us that Melissa is more than capable of making some small but key shifts to uplevel her membership site and business.

We talk about the power of doing forgiveness work, correcting uneven energy exchanges with clients, baby steps to outsourcing, and being guilt-free about putting your needs first as the business owner.

On Melissa’s presurvey she said, “I’m ready to grow and grow big. I know I have what it takes”. If you’re in the same boat, ready to grow and uplevel but are feeling a little intimidated to make the leap, I know you’ll be inspired by Melissa’s journey. 

After we wrapped up this call Melissa and I had a candid conversation about the solid business friendships as you uplevel in your business– and if you’re not a member of my free facebook community T H C E, then I invite you to come check it out and join us for free resources, trainings and plenty of new people to connect with great work ethic and big hearts.

Show Notes:

3:30 Growing out of being a “serial DIY-er”

3:55 Expanding into becoming a “newbie CEO”

4:35 Overcoming the fear of change + recalling evidence of Melissa’s courage

7:35 Melissa’s most effective strategy for converting clients

12:10 3-tiers of current membership program

16:15 What Melissa’s been charging per hour + pricing a membership model

18:45 Charging for your time VS. Charing for the value you’re providing

19:35 Finding the amount of money for clients to “buy-in”

21:15 How do deal with clients that “don’t show up”

24:45 “10% of my clients take up 90% of my time”

25:20 How do deal with the weight of the 3 negative Nancy’s in a sea of 400 positive Paula’s

30:05 Permission to not compete with weight watchers

31:29 Homework #1: “Dust and Spit” Forgiveness vs. Journaling Exercises

33:55 “If they knew how much work I poured in to each client…”

34:15 How to stop resenting clients (Spoiler Alert: An accidental uneven energy exchange)

35:55 The #1 thing we do that sabotagues our client’s buying patterns

36:50 The desire to make your services “affordable”

38:50 When and how to break your own pricing rules

39:40 Guilt-free putting your needs first as a business owner

40:15 Homework #2 Baby steps to outsourcing

41:55 Homework #3 “Top 5” Ideal Client Exercise

45:20 Melissa’s action steps moving forward

46:40 Where you can find Melissa and support at www.thehonestweigh.com, her facebook page and her youtube channel

If you’d like personal strategy to support you as you build, grow and scale your business– you can book a strategy session with me at www.annafrandsen.com/strategy.

Dealing with the Ups and Downs of Entrepreneurship {heart centered business success show episode 6}

Please join me in welcoming Chantelle Davis Gray to this session of the Heart-Centered Business Success Show!

Chantelle is a web & graphic designer for do-good, feel-good businesses.

 

Show Notes //

 

0:08 Meet Chantelle, Web and Graphic Designer

1:05 Her unexpected first business venture and how she found her passion

3:05 Her advice for finding what feels right in your business

5:31 How she transitioned her business to something new

7:24 How she found her first design client … even though she wasn’t trying to

9:57 What is her biggest #heartcentered problem (and the truth she’s embracing)

11:55 The advice from Anna that she keeps in her mind on discovery calls

13:48 The affirmations that help her get through the day to day challenges of entrepreneurship

15:59 Where to find her online and get her “3 Steps to Take Before You Hire a Designer” guide

 

Find out more about Chantelle and her powerful work right here:  https://www.chantelledavisgray.com/3steps

 

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

 

If you were inspired by Chantelle’s story and are ready to connect with your next client, download my first to full checklist and stay updated when the next show releases here: www.annafrandsen.com/show

How to Strategically Use Free Work to Get Paid {heart centered business success show episode 5}

Please join me in welcoming Emma Weise to this session of the Heart-Centered Business Success Show!

 

Emma is a Brand Experience Coordinator and founder of FreshSage, a boutique creative studio focused on creating a brand experience.

 

Show Notes //

 

0:20 Meet Emma Weise, Brand Experience Creator

1:24 How she pivoted and found her first client with free work

3:20 Why you need a brand for your IDEAL client (and not just anyone)

5:00 How to be extra intentional even with scholarships and free or swap work

6:58 Her non-negotiables and how to find them for yourself

9:00 Anna’s non-negotiables for her clients and their experience

10:15 How to find people who value and commit to your free work/swap

13:55 What she did once her portfolio was built and how she got paying clients

14:51 The top things to do to use referrals strategically

17:29 Her biggest #heartcenteredproblem and how she’s overcome it

19:55 Where to get her free resource “Super Simple and Sexy Income Generating Tactics”

 

Find out more about Emma and her powerful work right here: freshsage.co.za {or grab her amazing freebie at https://freshsage.co.za/brandflavr/}!

 

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

 

If you were inspired by Emma’s story and are ready to connect with your next client, download my first to full checklist and stay updated when the next show releases here: www.annafrandsen.com/show

How to Mentally and Actually Prepare for a Big Business Break with Erin Kelly {On Air Coaching Episode 1}

Welcome to the first episode of on air coaching! I’m so pleased to introduce the co-founder of MemberVault, a relationship marketing platform, Erin Kelly. Today during our coaching call we discuss how she can realistically and excitedly prepare for her upcoming maternity leave.

If you’d like to learn more about relationship marketing or grab your Forever Free account with MemberVault, head on over to membervault.com (I’m a proud MV user + it’s an affiliate link) You can find Erin and Mike on Facebook here.

Show Notes //

0:20 Meet Erin Kelly

1:00 Learn about Erin + MemberVault

2:30 Where she’s feeling most stuck right now

4:00 How she’s preparing for maternity leave

9:01 Dealing with the pressure of being the sole income source

13:41 How to find what REALLY needs to be done first

15:50 Finding her bonus time

19:30 Reframing from version 1.0 to version 2.0

23:35 Dealing with the mind gremlins

28:17 Why thinking like a human serves you and your audience

31:15 How to celebrate how far you’ve come

32:31 Prioritizing your next actions and choosing “good enough” over perfect

36:00 Determining her post-baby priorities

40:44 How she’s learning from her audience what to do next

43:17 Releasing the anxiety and creating a doable way forward

47:00 Deciding what to delegate and what to keep

49:12 The major takeaways

51:39 Where to find Erin online

54:35 Anna’s Post-Session Reflection on improving without self sabotage & empowering your team

Starting Simple and Going Big in Your Business {heart centered business success show episode 4}

Please join me in welcoming Jordan Schanda to this session of the Heart-Centered Business Success Show!

 

Jordan is the Founder of Scholar Prep. Her business helps families prepare for the college and scholarship application process so that students can get into the college of their dreams and get the largest portion of the bill paid.

 

Show Notes //

 

:10 Meet Jordan and Scholar Prep

2:30 How she went from side project to business

3:29 How she discovered her entrepreneurial spirit

4:24 Which product she started with and why

6:10 Why having a physical product actually helps her customers get better results than an app

8:13 How she first sold her product

10:03 How they went national by changing their strategy

11:14 Where her passion is and how it’s driving her long-term vision

13:55 How to stay motivated when you hit obstacles

15:39 How she deals with doubt

18:00 How they sell to people now and plant seeds for the future

18:41 Where you can find her online

 

Find out more about Jordan and her powerful work right here: scholarprep.org/

 

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

 

If you were inspired by Jordan’s story and are ready to connect with your next client, download my first to full checklist and stay updated when the next show releases here: www.annafrandsen.com/show

5 Things to prioritize as the CEO of Your Business

In 2017 I was “fully booked” but I felt lost when it came to growing and scaling my business past that point. I knew how to get clients but I didn’t fully know how to creatively increase my income without adding a ton of new work hours to my schedule.

I tried some things that worked, some that didn’t– and what I definitely didn’t allow enough time for was CEO space.

CEO space is time I spend away from my home office to vision and strategize. Investing my time, money and mental energy into these days (vs. buying more information) has been a game changer! 

Last month I committed to doing two CEO days every month and the two I’ve done thus far have been a game changer!

When you start your business you play every single role. You create the product, you sell the product, you do the bookkeeping, your manage your own social media. At the start this is 100% normal.

…but even at the start you are STILL the CEO of your business. You are the one creating a vision and making all the key decisions.

As you increase your income and client load it can be harder and harder to prioritize CEO tasks, but it becomes more and more important that you do.

Here are FIVE things that I focus on during my CEO time that can help you grow and scale your business this year:

  1. Visioning // The momentum from your business will come from YOUR vision for where you want your business to be in 10 years and in this next year.
  2. Income Strategy // At every uplevel it’s ultra important to get clear on what you’re selling (core offers), how you’re selling it (sales strategy) and exactly who you’re selling it to (ideal client)
  3. People // Your Team Members, Customer Service for your Clients, Relationships and connections in your industry… these are all things you should be directly involved with
  4. Decisions // What’s kept me most stuck at times in my business has been putting off key decisions because I’m afraid to make the “wrong choice” or because after I make the decision I’ll have to take courageous action. Setting aside time to get still and make the right decisions in a timely manner is a big priority for me
  5. Innovating // Evaluating what’s working and what’s not working and adjusting accordingly has helped me evolve and uplevel without getting stuck in comfortable but unproductive patterns in my business. Making time for white space and “GOLD SPACE” (that’s what I call white space that has a little bit of something still going on in the background) allows new approaches and ideas to flow quickly into my business.

Rate yourself on a scale of 1 to 10, how are you doing in each of these areas?

There are two practical strategies that have really helped me have the time and mental margin to focus on CEO tasks:

  1. CEO Day // Usually at a local hotel for 6 hours, this gives me the margin to refresh my ideal calendar, troubleshoot my client flow, work on those five focus areas above and even have dedicated time for a new project or piece of content
  2. CEO Document // I have an ever evolving document that I add all my CEO thoughts too (ex: current core values, current priorities, processes I’m streamlining) and I link it in the toolbar of my web browser for easy access.

So, when are you planning your next CEO day?

If you need strategic support around your income strategy, the decisions you are making or are feeling dry on innovation I would love to support you in a strategy intensive. We can cover up to three challenges you’re facing and you’ll walk away with clarity and confidence as you move forward. Book a strategy intensive here. 

Using an Speaker Video Series in Your Business {heart centered business success show episode 3}

Please join me in welcoming Nicole Moorey to this session of the Heart-Centered Business Success Show!

 

Nicole is a Women’s Empowerment Coach who helps her women live life in alignment with who they are and what matters most to them, for true fulfillment, fun and freedom. Here’s what’s ahead!

 

Show Notes //

 

0:15 Meet Nicole Moorey, Women’s Empowerment Coach

1:34 Her personal journey to empowerment

2:50 The first steps to take to start your own journey

5:26 Free resource to ignite your dreams and follow your desires

7:16 How she found her first client through email and video

10:20 How to create a speaker series for your business

13:35 How to work with speakers for smooth processes

14:25 Who to target to be speakers for you

15:10 How to plan and stay on track for planning your series

16:14 Her biggest heart-centered problem and how she overcomes it

18:30 How do video even when you’re nervous about it

21:08 What her mission really is

 

Find out more about Nicole and her powerful work right here: http://eepurl.com/dbzqUf

 

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

 

If you were inspired by Nicole’s story and are ready to connect with your next client, download my first to full checklist and stay updated when the next show releases here: www.annafrandsen.com/show

Dealing with the “Shoulds” of Online Marketing with Rachael Kullman {heart centered business success show episode 2}

Welcome to episode 2 of the Heart-Centered Business Success Show! Today I’m so pleased to bring you Rachael Kullman, an Infant and Child Sleep Coach of Sweet Babydreams Sleep Coaching.

Their passion at Sweet Babydreams Sleep Coaching is to see families thriving and well-rested, living well in all aspects of life. They always create an individualized approach for each child, and look holistically at all aspects contributing to sleep including nutrition, routine, sleep associations, development, and environment, and specialize in gentle sleep methods to keep tears to a minimum.

 

Show Notes //

0:21 Meet Rachael, Infant and Child Sleep Coach

2:11 How she went from her problem to business and found her first client

5:22 How she got her first referral from her friend

6:58 Her biggest heart centered problem and how she’s faced it

8:42 How she sets and manages boundaries with her clients and how it’s helped in the long run

10:50 Dealing with the “shoulds” in online marketing

13:12 Where you can find her online

Find out more about Rachael and grab your 15 minutes consult at > https://babysleepcoach.ch/free-15-minute-consult/

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

If you were inspired by Rachael’s story and are ready to connect with your next client, to serve download my first to full checklist here: http://www.annafrandsen.com/firstclient

Resisting the Nay-sayers and Standing in your Truth with Hannah Parker {heart centered business success show episode 1}

Please join me in welcoming Hannah Parker to this session of the Heart Centered Business Success Show!

Hannah is a Thyroid Nutrition Coach who helps women diagnosed with thyroid disease balance their symptoms naturally through food and lifestyle, so that they have energy to invest in their families and pursue their callings.

This week Hannah drops some major truth bombs about standing firm in your truth and overcoming other people’s options on her road to health healing and her road to building a business. Here’s what’s ahead!

Show Notes //

0:17 Meet Hannah, Thyroid Nutrition Coach
1:19 How she connected with her first paying client
3:56 How she finally found the people she really wanted to work with
5:30 The easy way she discovered her niche
7:37 What made her pull the trigger and get more specific in her business
9:29 What she does when someone doesn’t have a thyroid problem and wants her help
11:21 The #1 way she connects with people to serve today
13:52 Her heart-centered problem and how she overcomes it
17:36 How she breaks free from the story others try to impose on her business
19:19 Her personal health journey and how she helps clients who are told that nutrition alone won’t work to cure their symptoms
21:10 Why it’s okay to go against the grain in your beliefs or methods
22:22 How to know what you need in your thyroid health journey
23:50 Where to find Hannah and how to work with her

Find out more about Hannah and her powerful work and download her guide “The 5 Pillar Guide to Balancing Your Thyroid through Nutrition and Lifestyle” here: www.holisticthyroidsolutions.com

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

If you were inspired by Hannah’s story and are ready to connect with your next batch of clients to serve, download my first to full checklist here: www.annafrandsen.com/firstclient

Feeling stuck on the ideal client exercise? Try this instead.

Getting clear on your ideal client and what they’re needing is important. It helps you design products and services that really meet their true needs.
However, YOU are the other half of the equation, sister.
So today let’s start with this one-question exercise:

 

“How do YOU show up for your clients?”
–because how YOU do you in your business is part of your niche and the way you magnetize your ideal clients.
So it’s time to learn to find it and articulate it, even if it’s messy at first.
Here’s mine!
       Gentle but powerful.
Kind but honest.
Soul-soaked understanding… without letting you settle for anything less than the destiny you’ve been called to.
The belief-in your success and the strategic, personalized insight to make it happen…
–even when you’re stuck on the hamster wheel, feel lost in the fog and can’t believe it or see it for yourself.
That’s how I’d describe my coaching practice.
(Hint: I borrowed words from my client testimonials for help!)
Your turn! How do YOU show up for your clients?
Let me know below.