How to Mentally and Actually Prepare for a Big Business Break with Erin Kelly {On Air Coaching Episode 1}

Welcome to the first episode of on air coaching! I’m so pleased to introduce the co-founder of MemberVault, a relationship marketing platform, Erin Kelly. Today during our coaching call we discuss how she can realistically and excitedly prepare for her upcoming maternity leave.

If you’d like to learn more about relationship marketing or grab your Forever Free account with MemberVault, head on over to (I’m a proud MV user + it’s an affiliate link) You can find Erin and Mike on Facebook here.

Show Notes //

0:20 Meet Erin Kelly

1:00 Learn about Erin + MemberVault

2:30 Where she’s feeling most stuck right now

4:00 How she’s preparing for maternity leave

9:01 Dealing with the pressure of being the sole income source

13:41 How to find what REALLY needs to be done first

15:50 Finding her bonus time

19:30 Reframing from version 1.0 to version 2.0

23:35 Dealing with the mind gremlins

28:17 Why thinking like a human serves you and your audience

31:15 How to celebrate how far you’ve come

32:31 Prioritizing your next actions and choosing “good enough” over perfect

36:00 Determining her post-baby priorities

40:44 How she’s learning from her audience what to do next

43:17 Releasing the anxiety and creating a doable way forward

47:00 Deciding what to delegate and what to keep

49:12 The major takeaways

51:39 Where to find Erin online

54:35 Anna’s Post-Session Reflection on improving without self sabotage & empowering your team

Starting Simple and Going Big in Your Business {heart centered business success show episode 4}

Please join me in welcoming Jordan Schanda to this session of the Heart-Centered Business Success Show!


Jordan is the Founder of Scholar Prep. Her business helps families prepare for the college and scholarship application process so that students can get into the college of their dreams and get the largest portion of the bill paid.


Show Notes //


:10 Meet Jordan and Scholar Prep

2:30 How she went from side project to business

3:29 How she discovered her entrepreneurial spirit

4:24 Which product she started with and why

6:10 Why having a physical product actually helps her customers get better results than an app

8:13 How she first sold her product

10:03 How they went national by changing their strategy

11:14 Where her passion is and how it’s driving her long-term vision

13:55 How to stay motivated when you hit obstacles

15:39 How she deals with doubt

18:00 How they sell to people now and plant seeds for the future

18:41 Where you can find her online


Find out more about Jordan and her powerful work right here:


There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.


If you were inspired by Jordan’s story and are ready to connect with your next client, download my first to full checklist and stay updated when the next show releases here:

5 Things to prioritize as the CEO of Your Business

In 2017 I was “fully booked” but I felt lost when it came to growing and scaling my business past that point. I knew how to get clients but I didn’t fully know how to creatively increase my income without adding a ton of new work hours to my schedule.

I tried some things that worked, some that didn’t– and what I definitely didn’t allow enough time for was CEO space.

CEO space is time I spend away from my home office to vision and strategize. Investing my time, money and mental energy into these days (vs. buying more information) has been a game changer! 

Last month I committed to doing two CEO days every month and the two I’ve done thus far have been a game changer!

When you start your business you play every single role. You create the product, you sell the product, you do the bookkeeping, your manage your own social media. At the start this is 100% normal.

…but even at the start you are STILL the CEO of your business. You are the one creating a vision and making all the key decisions.

As you increase your income and client load it can be harder and harder to prioritize CEO tasks, but it becomes more and more important that you do.

Here are FIVE things that I focus on during my CEO time that can help you grow and scale your business this year:

  1. Visioning // The momentum from your business will come from YOUR vision for where you want your business to be in 10 years and in this next year.
  2. Income Strategy // At every uplevel it’s ultra important to get clear on what you’re selling (core offers), how you’re selling it (sales strategy) and exactly who you’re selling it to (ideal client)
  3. People // Your Team Members, Customer Service for your Clients, Relationships and connections in your industry… these are all things you should be directly involved with
  4. Decisions // What’s kept me most stuck at times in my business has been putting off key decisions because I’m afraid to make the “wrong choice” or because after I make the decision I’ll have to take courageous action. Setting aside time to get still and make the right decisions in a timely manner is a big priority for me
  5. Innovating // Evaluating what’s working and what’s not working and adjusting accordingly has helped me evolve and uplevel without getting stuck in comfortable but unproductive patterns in my business. Making time for white space and “GOLD SPACE” (that’s what I call white space that has a little bit of something still going on in the background) allows new approaches and ideas to flow quickly into my business.

Rate yourself on a scale of 1 to 10, how are you doing in each of these areas?

There are two practical strategies that have really helped me have the time and mental margin to focus on CEO tasks:

  1. CEO Day // Usually at a local hotel for 6 hours, this gives me the margin to refresh my ideal calendar, troubleshoot my client flow, work on those five focus areas above and even have dedicated time for a new project or piece of content
  2. CEO Document // I have an ever evolving document that I add all my CEO thoughts too (ex: current core values, current priorities, processes I’m streamlining) and I link it in the toolbar of my web browser for easy access.

So, when are you planning your next CEO day?

If you need strategic support around your income strategy, the decisions you are making or are feeling dry on innovation I would love to support you in a strategy intensive. We can cover up to three challenges you’re facing and you’ll walk away with clarity and confidence as you move forward. Book a strategy intensive here. 

Using an Speaker Video Series in Your Business {heart centered business success show episode 3}

Please join me in welcoming Nicole Moorey to this session of the Heart-Centered Business Success Show!


Nicole is a Women’s Empowerment Coach who helps her women live life in alignment with who they are and what matters most to them, for true fulfillment, fun and freedom. Here’s what’s ahead!


Show Notes //


0:15 Meet Nicole Moorey, Women’s Empowerment Coach

1:34 Her personal journey to empowerment

2:50 The first steps to take to start your own journey

5:26 Free resource to ignite your dreams and follow your desires

7:16 How she found her first client through email and video

10:20 How to create a speaker series for your business

13:35 How to work with speakers for smooth processes

14:25 Who to target to be speakers for you

15:10 How to plan and stay on track for planning your series

16:14 Her biggest heart-centered problem and how she overcomes it

18:30 How do video even when you’re nervous about it

21:08 What her mission really is


Find out more about Nicole and her powerful work right here:


There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.


If you were inspired by Nicole’s story and are ready to connect with your next client, download my first to full checklist and stay updated when the next show releases here:

Dealing with the “Shoulds” of Online Marketing with Rachael Kullman {heart centered business success show episode 2}

Welcome to episode 2 of the Heart-Centered Business Success Show! Today I’m so pleased to bring you Rachael Kullman, an Infant and Child Sleep Coach of Sweet Babydreams Sleep Coaching.

Their passion at Sweet Babydreams Sleep Coaching is to see families thriving and well-rested, living well in all aspects of life. They always create an individualized approach for each child, and look holistically at all aspects contributing to sleep including nutrition, routine, sleep associations, development, and environment, and specialize in gentle sleep methods to keep tears to a minimum.


Show Notes //

0:21 Meet Rachael, Infant and Child Sleep Coach

2:11 How she went from her problem to business and found her first client

5:22 How she got her first referral from her friend

6:58 Her biggest heart centered problem and how she’s faced it

8:42 How she sets and manages boundaries with her clients and how it’s helped in the long run

10:50 Dealing with the “shoulds” in online marketing

13:12 Where you can find her online

Find out more about Rachael and grab your 15 minutes consult at >

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

If you were inspired by Rachael’s story and are ready to connect with your next client, to serve download my first to full checklist here:

Resisting the Nay-sayers and Standing in your Truth with Hannah Parker {heart centered business success show episode 1}

Please join me in welcoming Hannah Parker to this session of the Heart Centered Business Success Show!

Hannah is a Thyroid Nutrition Coach who helps women diagnosed with thyroid disease balance their symptoms naturally through food and lifestyle, so that they have energy to invest in their families and pursue their callings.

This week Hannah drops some major truth bombs about standing firm in your truth and overcoming other people’s options on her road to health healing and her road to building a business. Here’s what’s ahead!

Show Notes //

0:17 Meet Hannah, Thyroid Nutrition Coach
1:19 How she connected with her first paying client
3:56 How she finally found the people she really wanted to work with
5:30 The easy way she discovered her niche
7:37 What made her pull the trigger and get more specific in her business
9:29 What she does when someone doesn’t have a thyroid problem and wants her help
11:21 The #1 way she connects with people to serve today
13:52 Her heart-centered problem and how she overcomes it
17:36 How she breaks free from the story others try to impose on her business
19:19 Her personal health journey and how she helps clients who are told that nutrition alone won’t work to cure their symptoms
21:10 Why it’s okay to go against the grain in your beliefs or methods
22:22 How to know what you need in your thyroid health journey
23:50 Where to find Hannah and how to work with her

Find out more about Hannah and her powerful work and download her guide “The 5 Pillar Guide to Balancing Your Thyroid through Nutrition and Lifestyle” here:

There are so many ways for you to show up and make an impact online, so this year I’m featuring stories from women just like you– women who have big hearts, big goals, #heartcenteredproblems and have overcome the odds to succeed on their own terms.

If you were inspired by Hannah’s story and are ready to connect with your next batch of clients to serve, download my first to full checklist here:

Feeling stuck on the ideal client exercise? Try this instead.

Getting clear on your ideal client and what they’re needing is important. It helps you design products and services that really meet their true needs.
However, YOU are the other half of the equation, sister.
So today let’s start with this one-question exercise:


“How do YOU show up for your clients?”
–because how YOU do you in your business is part of your niche and the way you magnetize your ideal clients.
So it’s time to learn to find it and articulate it, even if it’s messy at first.
Here’s mine!
       Gentle but powerful.
Kind but honest.
Soul-soaked understanding… without letting you settle for anything less than the destiny you’ve been called to.
The belief-in your success and the strategic, personalized insight to make it happen…
–even when you’re stuck on the hamster wheel, feel lost in the fog and can’t believe it or see it for yourself.
That’s how I’d describe my coaching practice.
(Hint: I borrowed words from my client testimonials for help!)
Your turn! How do YOU show up for your clients?
Let me know below.

13 clever ways to connect with friends (even if they’re online!)

You have 43 things on your list; you don’t need more to-do. Yet, you know online-friendships are critical for keeping yourself at your best, staying inspired and showing up in your business in a way that makes you proud. 
If you’re running dry on creative ideas to stay connected… here are 12 tips to keep your connection alive between even without being able to hug in real life. 
1. Calendar It. When a friend has a big test on launch Tuesday, or a medical procedure in two months; I add it to my calendar. This way I can think of them, pray for them, and check in with them on the actual day.
2. Scroll through your Contact List (or recent FB messages). When I have a spare minute at the doctor’s office, instead of mindless scrolling through social media; I try to scroll through my phone’s contact list and pray for a friend or two that crosses my mind; I may even send them an encouraging text… or realize that I had never gotten back to them on something… whoops!

3. Use Social Media. Next time you go on IG or Facebook; try to set a connection goal, like writing three meaningful notes on friend’s photos or posts. It’s okay to write “YES!” on a post, or “STUNNING” on a photo, but when we have the space it’s powerful to speak life and empowering truth to a friend, even virtually.

4. Use Your Voice. Voxer is an amazing app for staying connected via voice, and most phones let you send a “voice memo” via text. This is a great way to send a really personal piece of encouragement even if your friend has a busy day.
5. Print photos. For your virtual friends you have had in-person experience with- you can print photos right from your phone for under 10 cents each! Other apps like Red Stamp like you create and mail a photo card for around $3. On the way home from a business retreat; take a few minutes to pick a cute photo and send a new friend a custom note.
6. Keep a Virtual Address List. I love having every mailing address I need in my back pocket. I’ve used a spreadsheet on google drive, but now I mostly use postable as an easy way to collect mailing addresses and send virtual notes.

7. Keep Stamps in Your Wallet.Keep stamps in your laptop bag. Keep stamps at your home office. This completely changed the frequency at which I connect. When the inspiration strikes, Instead of thinking “I should really write that person” and adding something else to my to-do list; I write, send AND MAIL a note wherever I am. Keep a pack of stamps near, and you will be shocked at how much more you reach out.

8. Once a Month Writing. When the mood strikes; I like to look ahead and write a few weeks worth of birthday cards in one sitting when I have a leisurely evening. Instead of hustling multiple times a month; you get to turn it into an occasional enjoyable event. Then I send them as the weeks come along.
9. Keep cards and gifts on hand. Gift cards and nice chocolate bars are always a win. It makes birthdays, celebration dinners and social events you dash to after work so much easier. BUT ALSO…

10. Be okay with short and simple. Sometimes we think we have to make it a big ordeal to send someone a letter. If the length overwhelms you; try writing a postcard. If you don’t have any stationary on hand; write on a lined sheet of paper and stick it in a plain envelope. There’s something sweet about lined paper stained with a little bit of coffee anyway.

11. 3×5 cards. You just need a pack of these things. Plain, colored, lined, x-large, you pick! I use them for to-do lists, art projects or as a way to write inspiring notes to keep by my desk. I love meditating on scripture by re-writing it on 3×5 cards, then I am able to inspire someone else by sending it in the mail. Sometimes I even watercolor the background.

12. Use Props. If you don’t like writing, send printed photos with a sharpie note on the back that says “thinking of you!”. Text someone a funny photo via text. Send some scratch and sniff stickers. But also, think outside yourself and muster together a few words to brighten someone’s day. Which reminds me…

13. Remember it’s about THEM. Leave perfectionism behind, and the accidently-self-centered hurdles that keep us from connecting with someone. Some months I write birthday notes, and some I’m too busy; but it doesn’t keep me from writing a few more the following month. Coffee spilled on the note? Write an arrow with “sending you a sip of my morning coffee”. It adds character. Forgot to send that graduation card and now it’s a week late? Send it anyway. Messy connection, as friendships were mean’t to be, is far better than no connection at all.


Which one did I miss? Let me know below what your favorite ways are to keep up with your virtual buddies!

Why obsessing with “automation” is hurting your business (and 3 ways to “leverage” your time)

Why obsessing with “automation” is hurting your business (and 3 ways to “leverage” your time)

What’s in this video:

2:06 — How to know when you’re NOT ready to focus on automation
4:07 — What I do INSTEAD of automation that works for me
5:35 — What to focus on as a newbie before you worry about leveraging
6:40 — How to leverage your visibility
8:20 — An easy way to magnify your content
13:15 — The first step to reaching your dream clients (before you leverage your content)
14:41 — How to leverage your time with your pre-clients
19:19 — Leveraging your time when serving your clients
21:04 — How I plan to make more money while working less in 2018
26: 59 — What’s next when it comes to leveraging your time in your business
27:56 — What to do if you feel like it’s a season to leverage your time better

Resources mentioned:

5 Mistakes You’re Making with Your Core Offer

There may be 5 mistakes you’re making with your core offer. In this video we will discuss what those are and how to land on the perfect one for you AND your clients!

2:56 The #1 mistake people make with their core offer
4:05 My amazing hand-drawn chart and how to find your niche
5:10 The 80% rule for making decisions about your business
6:51 Why passion isn’t the only thing to think about (and what else to include)
8:23 How to test your ideas to see if they’re sellable
9:47 Why people aren’t buying your core offer
11:20 What might be missing in your sales process
15:48 The Client Map in action (LIVE Coaching)

Free tool to help you flow more clients TO your core offer here >>>